The latest news and updates from the shop…


  • Marshal Major Taylor

    At the turn of the last century, Marshal Major Taylor was one of the best track sprinter in the cycling world. Born in Indianapolis in 1878, he raced professionally all over the world. The Indiana PBS station aired a documentary about him last month, and the League of American Cyclists held a webinar during bike…


  • Schwinn Crossfit

    Just rolled onto the sales floor. Gently used Schwinn Crossfit 18 speed. New tires, seat, and handlebar. This is a great bike for getting around town and riding the Sugar River Trail with the kids. Fits riders from about 5′ 6″ to 6′ or so. $200.


  • Bike Rodeo Thank You

    Huge shout-out to everyone involved in the bike rodeo on Saturday. The rain didn’t dampen our spirits at all, and we had quite a few families come out to get their bikes checked and learn a few things about bike safety. Watching the kids ride around the parking lot in the rain with huge smiles…


  • World Bicycle Day

    It’s World Bicycle Day! I bet you didn’t know there are so many days celebrating bikes and bike riding. This one is from the UN so you know it’s legit. https://buff.ly/3cOlD0r


  • Wisconsin Bike Week

    The League of American Cyclists Bike Month may be coming to a close, but here in Wisconsin we have one more week to celebrate riding bikes. This year’s theme is Bikes Mean Business. According to the Wisconsin Bike Fed, “an economic impact study by the Outdoor Industry Association shows cycling contributes $1.4 billion dollars to…


  • Bike Rodeo Saturday at 11AM

    Bike rodeo tomorrow! All kids from 3 years old to 5th grade are encouraged to come and have their bikes checked and learn a few safety skills for the summer.


  • Let us build your bike

    Did you know you can buy a bike online and have it shipped to the store for assembly? We’ve partnered with Priority Bicycles to provide professional assembly services when you buy a bike from them online.  But you can have any bike you buy online shipped to the store and we will be happy to…


  • Got a great bike?

    Young or old, everyone deserves a great bike. And most of the time, that bike is one you already own. We work on any bike you have, from that barn bike that hasn’t been in the sunshine since the Bush administration, to the kids bike that get ridden every day and left in the yard,…


  • Bike Rodeo June 1st

    Join us on Saturday, June 1st for the Bike Rodeo, sponsored by Shifting Gears Bike Shop and presented by St. John’s Lutheran Church. You bring your bike and a helmet. We bring the fun and safety information. Geared towards kids 3 years old up to 5th grade. + BIKE SAFETY CHECK + HELMET FITTING +…


  • Need to get your bike from here to there?

    We carry two great Saris car carriers in store and we can order everything else from their catalog and have it in two to three days. Stop in today and find out how we can help you get your bikes where they need to go. Sometimes you need to drive to ride and Saris makes…

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