Category: General
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Great State Trails Adventure
We’ve posted before about the lack of funding for trails and infrastructure, including the Knowles Nelson fund. Well, here’s someone that’s working to bring more attention to the problem. From our friends at the Wisconsin Bike Fed… This October, Wisconsin cyclist Sarah Widder is riding all 44 of our State Trails, 6 non-State trails, and…
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Fall Fest October 10th
Fall Fest is back! It’s going to be even better this year with a huge Monster Mash Market, food trucks on Maple Street, shopping up and down Main Street, multiple bands, street dance, sign lighting, and activities for the kids.
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Social Ride Update
There are two official rides left: September 17th and September 24th. The sun is starting to set right around 7pm so be sure to bring lights to the last two rides!
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Mammoth Hike Challenge 2026
Stop in the shop to get your “trail magic” this October! Get a free shop pin plus 10% off in store merchandise when you mention the Mammoth Hike Challenge. Register Online for the 2026 Mammoth Hike Challenge We’ve expanded our hiking department! First aid kits, ponchos, tethers, and great Ice Age Trail merch. We also…
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Support Safe Cycling in Wisconsin
Have you dreamed of touting your love of cycling with a WI bicycling license plate? Those dreams are coming closer to reality! The Wisconsin Bike Federation, along with designer David Hornung, have done the heavy lifting to develop the design and get it approved.
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Service Department on Vacation
The service department will be closed on Friday and Saturday, July 17th and 18th. The store will be open for purchases, service pick-ups and drop-offs. Did you know… you get $20 off your tune-up if you schedule it within 15 months of your last one? Staying current on your service scheduled is a great way…
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4th of July Holiday Hours
We will be closed July 3rd and 4th in observance of our nation’s 250th birthday. Go to Leota Park and have some fun!
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Riding is good for your mood
You don’t need to be training for a race or chasing any particular fitness goal to get something real out of riding a bike. It turns out that even short, casual rides have a measurable effect on how you feel. And it’s not just my opinion. The science backs me up. Read on for more…
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Bike and Scooter Safety
Summer is here and the kids will be roaming the streets for the next few months. It’s important to know the rules, be aware of your surroundings, and give the kids the freedom to be out there having fun and learning a little independence.
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Bike Bingo!
It’s still Bike Month. We packed a lot into the first few weeks of May, but it’s not over yet. And we get the extra “Wisconsin Bike Week” tacked onto the end. So… there are still a few days left to complete your Bike Month Bingo Card.
