The latest news and updates from the shop…
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¡Pick Me Up at the Border! 2026
Sure, it’s gone legit, but it’s still a good time. What started many years ago as an Ally Cat race from the capitol to the Illinois border is now the signature event and main fundraiser for Bike Fitchburg.

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Evansville Night Out – August 13
Evansville Night Out – Larson Acres Park – Thursday, August 13: 6pm to 8pm – Come check it out!

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Are the Kids College bound? Are they ready?
Biking can be a great way to get from class, to the dorm, their friends, or the local coffee shop. Help them travel safely while they are away from home. This short list can help make sure they are ready before you send them off this fall. Is their bike college-ready? If it hasn’t had…

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Upcoming Triathlons – 2 for the kiddos, 1 for the adults
8/8 Oregon Kids Tri Celebrating its 20th year, the Oregon Kids Triathlon helps kids find a love for multiple sports. This Tri is a perfect opportunity for kids looking to have their first experience in a triathlon or for those looking to take their competitive abilities to the next level. This Tri’s main goals are…
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100 Mile Challenge – it’s not too late
The 100 Mile Challenge is going strong! Are you a procrastinator? Meant to sign up, but yea, time got away…Been there, done that.

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Sidewalk Sale This Weekend!
It’s Garage Sale Weekend in Evansville, and we’re here for it. We’re clearing out the shop Friday and Saturday, and that means real savings for you. Rain or shine, we’re setting up on the sidewalk with deals on parts, accessories, and bikes.

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100 Mile Challenge – it’s started!
The 100 Mile Challenge is ON! Are you signed up and cycling toward your 100 mile count? No?! What??? It’s NOT. TOO. LATE.

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Smart Cycling Event
Beloit and the Wisconsin Bike Fed will be hosting a Smart Cycling Event – E-Bike Edition on August 8th at Telfer Park in Beloit. Students will learn about basic parts of a bike, essential equipment, and how to safely and comfortably ride your bike in various traffic conditions, terrain and climates. They will also cover…

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Product Spotlight: Phone Holders
Tired of having your phone bounce out of your pocket while cycling over and around those pesky potholes? We’ve got you covered – come on down to the shop to check out these options for carrying any standard phone, hands free. Ride safe my friends.

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Support Safe Cycling in Wisconsin
Have you dreamed of touting your love of cycling with a WI bicycling license plate? Those dreams are coming closer to reality! The Wisconsin Bike Federation, along with designer David Hornung, have done the heavy lifting to develop the design and get it approved.









