The latest news and updates from the shop…
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Smart Cycling Event
Beloit and the Wisconsin Bike Fed will be hosting a Smart Cycling Event – E-Bike Edition on August 8th at Telfer Park in Beloit. Students will learn about basic parts of a bike, essential equipment, and how to safely and comfortably ride your bike in various traffic conditions, terrain and climates. They will also cover…
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Product Spotlight: Phone Holders
Tired of having your phone bounce out of your pocket while cycling over and around those pesky potholes? We’ve got you covered – come on down to the shop to check out these options for carrying any standard phone, hands free. Ride safe my friends.
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Support Safe Cycling in Wisconsin
Have you dreamed of touting your love of cycling with a WI bicycling license plate? Those dreams are coming closer to reality! The Wisconsin Bike Federation, along with designer David Hornung, have done the heavy lifting to develop the design and get it approved.
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August 100 Mile Challenge – 2026
We had so much fun last year, let’s do it again! Ride 100 miles in August and earn a prize package from the shop. Do it any way you’d like: 3-ish miles a day, 25 miles a week, a 10-mile ride every 3 days. You get the idea.
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Service Department on Vacation
The service department will be closed on Friday and Saturday, July 17th and 18th. The store will be open for purchases, service pick-ups and drop-offs. Did you know… you get $20 off your tune-up if you schedule it within 15 months of your last one? Staying current on your service scheduled is a great way…
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Trim the Trail Event
Help the Rock Trail Coalition get the Peace Trail looking its best for the Pedal the Peace Rides! Friday, July 10 – Meet at 9:00 a.m. – Former Bass Creek Café – 5409 S. County Road D, Afton, WI
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Bivo Bottles
We just got Bivo bottles in stock, and they solve a problem every rider knows: plastic bottles that start tasting like mold or old drink mix after a season of use.
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4th of July Holiday Hours
We will be closed July 3rd and 4th in observance of our nation’s 250th birthday. Go to Leota Park and have some fun!
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Pedal the Peace Rides
Pedal the Peace is back with a fresh, flexible format — now completely à la carte so you can customize perfect ride day. Saturday, July 25, 2026
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Four mountain bike parks worth riding near Evansville
You don’t have to drive far to find real singletrack. Within an hour of Evansville, there are a handful of parks worth putting on your list — from mellow flow trails that are great for newer riders to technical terrain that’ll keep more experienced riders honest. Here’s a rundown of four that are worth the…
