The latest news and updates from the shop…
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Bike Helmets for E-bikes
Yeah – it’s a thing Does anyone in your house ride an e-bike? e-scooter? Well, read on friend – we’ve just got some new inventory in that will help you sleep a little better at night. These helmets are from Kali, a top name in safety technology. We’ve got them in kids and adult sizes.…
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Ice Age Trail – New Inventory In Stock
As you get ready for the Mammoth Hike Challenge, stop by the Bike Shop to tick off the boxes for what you’ll need to be prepared for your journey.
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Pop-up Shop!
Things are changing at the bike shop this month. As the cycling season winds down we are making room for a holiday pop-up shop in the front of the store.
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Social Ride Update
There are two official rides left: September 17th and September 24th. The sun is starting to set right around 7pm so be sure to bring lights to the last two rides!
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Scooter, E-Bike & Micromobility Repairs
E-bikes, electric scooters, and other micromobility rides have become a real part of what we work on every week — and we wanted to make sure you’re up to speed on all the services we provide.
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Mammoth Hike Challenge 2026
Stop in the shop to get your “trail magic” this October! Get a free shop pin plus 10% off in store merchandise when you mention the Mammoth Hike Challenge. Register Online for the 2026 Mammoth Hike Challenge We’ve expanded our hiking department! First aid kits, ponchos, tethers, and great Ice Age Trail merch. We also…
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Bicycle Film Festival – October 1
It’s Bicycle Film Festival’s 26th year celebrating bicycles through art, film, and music. The Barrymore Theatre Thursday, October 1, 6:30PM
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Hike Much?
The Bike Shop is super stoked to expand our hiking supplies. We have new stock to cover the necessities of your fall hiking kit.
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Product of the week: Tannus Armour
It looks funny, but you’ll be happy you have it when you run over that nail or thorn. It’s not bubble gum, but it’s awfully pink. It’s not a tube, but it makes your tube better. It’s not a tire, but it’s your tire’s bestie. ARMOUR HELPS YOUR RIDE Armour improves every level of your…
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Today’s the last day – 100 Mile Challenge
Today’s the last day to get your ride in to count toward August’s 100 mile challenge. Once you’ve clocked your 100 miles, come by the shop to claim your prizes, and enjoy the sweet success of crushing the challenge.
