The latest news and updates from the shop…
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Upcoming Triathlons – 2 for the kiddos, 1 for the adults
8/8 Oregon Kids Tri Celebrating its 20th year, the Oregon Kids Triathlon helps kids find a love for multiple sports. This Tri is a perfect opportunity for kids looking to have their first experience in a triathlon or for those looking to take their competitive abilities to the next level. This Tri’s main goals are…
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100 Mile Challenge – it’s not too late
The 100 Mile Challenge is going strong! Are you a procrastinator? Meant to sign up, but yea, time got away…Been there, done that.

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Sidewalk Sale This Weekend!
It’s Garage Sale Weekend in Evansville, and we’re here for it. We’re clearing out the shop Friday and Saturday, and that means real savings for you. Rain or shine, we’re setting up on the sidewalk with deals on parts, accessories, and bikes.

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100 Mile Challenge – it’s started!
The 100 Mile Challenge is ON! Are you signed up and cycling toward your 100 mile count? No?! What??? It’s NOT. TOO. LATE.

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Smart Cycling Event
Beloit and the Wisconsin Bike Fed will be hosting a Smart Cycling Event – E-Bike Edition on August 8th at Telfer Park in Beloit. Students will learn about basic parts of a bike, essential equipment, and how to safely and comfortably ride your bike in various traffic conditions, terrain and climates. They will also cover…

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Product Spotlight: Phone Holders
Tired of having your phone bounce out of your pocket while cycling over and around those pesky potholes? We’ve got you covered – come on down to the shop to check out these options for carrying any standard phone, hands free. Ride safe my friends.

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Support Safe Cycling in Wisconsin
Have you dreamed of touting your love of cycling with a WI bicycling license plate? Those dreams are coming closer to reality! The Wisconsin Bike Federation, along with designer David Hornung, have done the heavy lifting to develop the design and get it approved.

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August 100 Mile Challenge – 2026
We had so much fun last year, let’s do it again! Ride 100 miles in August and earn a prize package from the shop. Do it any way you’d like: 3-ish miles a day, 25 miles a week, a 10-mile ride every 3 days. You get the idea.

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Service Department on Vacation
The service department will be closed on Friday and Saturday, July 17th and 18th. The store will be open for purchases, service pick-ups and drop-offs. Did you know… you get $20 off your tune-up if you schedule it within 15 months of your last one? Staying current on your service scheduled is a great way…

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Trim the Trail Event
Help the Rock Trail Coalition get the Peace Trail looking its best for the Pedal the Peace Rides! Friday, July 10 – Meet at 9:00 a.m. – Former Bass Creek Café – 5409 S. County Road D, Afton, WI








