The latest news and updates from the shop…


  • Po Campo back in stock

    We have scooter baskets and bottle holders from Po Campo back in stock. Crescent Bike Baskets – Woosh Scooter Baskets – Willis Stem Bags Check them out in store today!


  • Friends of Rock County Parks 5k

    Fall into Fall Trail 5K is a challenging but fun trail 5K on October 4th. The run features t-shirts, awards and a beautiful course through the trees and along the river at Rock River Heritage Park.


  • Final Thursday Night Social Ride of 2025

    The final Thursday Night Social Ride is tonight. 6:05 behind the shop. It’s your last chance to be dangerously casual on a Thursday night.


  • Week Without Driving 2025

    It’s hard to understand the transportation challenges for folks that won’t or can’t drive if you’re always able to take your car. That’s what the Week Without Driving is all about. Don’t drive your car for a whole week. Can you do it and what will you learn about yourself and your community?


  • Jerseys are in stock!

    New customer jerseys from Borah will have you looking fabulous on your next ride. The Team fit is perfect for everyday riding… not too tight and not too loose. Men’s and women’s styles are available in multiple sizes. Stop in today and get yours.


  • Winman Trails

    Northern Wisconsin has some of the best cycling infrastructure in the state. The Boulder Junction / Manitowish Waters area has invested a huge amount of money and effort into developing and maintaining an amazing bike trail system.


  • Ready to Roll: Gravel Tires Now 15% Off!

    The fall gravel season is calling, and there’s never been a better time to upgrade your ride. Our premium selection of Panaracer GravelKing and Vittoria Terreno gravel tires are 15% off. Visit Shifting Gears Bike Shop today and let us help you find the perfect gravel tires for your next adventure. Your trails are waiting – make sure…


  • Fuji Adventure Mountain Bike

    The Fuji Adventure is available in super bright red and a subtle matte silver. The bikes in stock are both size small, perfect for that middle schooler looking for their next ticket to adventure!


  • Marshal Major Taylor

    We missed this yesterday… Michigan is the first state to recognize the amazing Marshal “Major” Taylor!


  • Kickapoo Reserve Dam Challenge – October 4

    Paddle, bike, and run in the beautiful Kickapoo Valley Reserve. Choose the competitive category or signup for the fun bunch. You can even compete as a relay team!

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