The latest news and updates from the shop…


  • Recall Notices

    Current recalls that may impact you. This post will be updated as new recalls or safety issues are announced.


  • Po Campo Sale is live!

    25% off all Po Campo bags now through December 1. They make fantastic gifts for anyone who rides — lovely patterns, weather-friendly fabrics, and designs that work on and off the bike.


  • Christmas Bikes for Every Rider

    A bike under the tree is a classic. From Striders to BMX and teen trail bikes, we have options for every kid on your list. Stop in early to find the right size and set a bike aside for Christmas.


  • Thanksgiving and Black Friday Hours

    We will be closed on Thanksgiving and Black Friday. We will reopen Saturday November 29 for Small Business Saturday.


  • Almsthre Bags

    Looking for a gift that is practical, lightweight, and built for adventure? We just stocked three new bags from Almsthre. Compact Frame Bag | Signature Saddle Bag | Compact Saddle Bag Come check them out!


  • Jerseys & T-Shirts For Every Rider

    Finding the right cycling gift can feel complicated, but jerseys and t-shirts are always a safe pick. They fit into any budget, they make riders feel seen, and they show a little local pride! 10% for AWARE and the Care Closet in November!


  • The Week Ahead – November 17, 2025

    Hours for November 17 through 22. We have a full week ahead with Olde Fashioned Christmas coming up and holiday shopping underway. 🎁 10% for AWARE and Care Closet this month.


  • Giftable Gear for Every Rider

    The best gifts do not have to be complicated. This season, we have practical gifts for every kind of rider: gloves, lights, socks, and a few fun surprises. Stop by this weekend to browse winter gear, small accessories, and bike-themed barware that make perfect stocking stuffers or quick holiday wins.


  • Support the Knowles-Nelson Stewardship Program

    Take Action! That hidden swimming spot, your morning bike route, the forest where you hunt — these special places need your voice right now. The Knowles-Nelson Stewardship Program needs champions like you to protect Wisconsin’s outdoor opportunities for future generations.


  • Warm Hands for Winter Rides: Gloves That Keep You Moving

    Cold fingers? Not this year. Check out our winter gloves from Gorewear, 45Nrth, and Kali Protectives — ready for every ride, every temp. Stop in to try a few pairs — we’ll help you find your fit and match your style to your season.

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